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[کتاب][B] The 3M model of motivation and personality: Theory and empirical applications to consumer behavior
JC Mowen - 2000 - books.google.com
Integrating control theory, evolutionary psychology, and a hierarchical approach to
personality, this book presents a new approach to motivation, personality, and consumer …
personality, this book presents a new approach to motivation, personality, and consumer …
The diffusion of voluntary international management standards: Responsible Care, ISO 9000, and ISO 14001 in the chemical industry
This article analyzes the factors that explain the international diffusion of voluntary
international management standards. We argue that international management standards …
international management standards. We argue that international management standards …
E‐trust: the influence of perceived interactivity on e‐retailing users
E‐retailing has received considerable attention in recent years, especially with the help of
consumer behaviour concepts and tools. This particular paper focuses on e‐trust and its …
consumer behaviour concepts and tools. This particular paper focuses on e‐trust and its …
The cumulative effects of marketized care
Care is increasingly marketized. Previous marketing and consumer research has focused on
specific tensions underlying marketized care provision and the ways in which consumers …
specific tensions underlying marketized care provision and the ways in which consumers …
Corporate branding: a framework for e-retailers
E-retailers or e-businesses generally represent a special case of corporate branding. As
with most aspects of e-commerce, very little is known about the sources or drivers of …
with most aspects of e-commerce, very little is known about the sources or drivers of …
The adoption of hyped technologies: a qualitative study
The introduction of new consumer technology is often greeted with declarations that the way
people conduct their lives will be changed instantly. In some cases, this might create hype …
people conduct their lives will be changed instantly. In some cases, this might create hype …
[کتاب][B] New product development: An empirical approach to study of the effects of innovation strategy, organization learning and market conditions
S Kumar, P Phrommathed - 2006 - books.google.com
The challenge of managing a business enterprise today is to ensure that it can remain
efficient and competitive in a dynamic marketplace characterized by high competition …
efficient and competitive in a dynamic marketplace characterized by high competition …
[PDF][PDF] The user experience of smart phones: a consumption values approach
The purpose of this paper is to complement previous research on the adoption and use of
smart phones by introducing theories from consumer research. The focus is on both the …
smart phones by introducing theories from consumer research. The focus is on both the …
Identifying the initial target consumer for innovations: an integrative approach
Purpose–To assist marketing management in the identification and targeting of consumer
innovators for novel products by selectively reviewing and integrating three separate …
innovators for novel products by selectively reviewing and integrating three separate …
Translating evolving technology use into user stories: Technology life narratives of consumer technology use
People acquire and buy technology in stores or online in the same way as any other
consumer product, so understanding the user as a consumer of technology is essential. In …
consumer product, so understanding the user as a consumer of technology is essential. In …