In this era, social media platform is integrated into the marketing strategy. This new
technology sets out new mechanisms and communication tools that companies can rely on …

Social media marketing activities have been gras** considerable attention from marketers
and researchers recently, as demonstrated by more research efforts investigating these …

The aim of this study was to explore the effects of the antecedents of social media marketing,
brand loyalty and purchase intention. Furthermore, the study aims at investigating the effect …

The current research main purpose is to examine the effect of digital marketing on both
value creation and customer satisfaction. The literature was reviewed for the relevant …

In the recent years, electronic commerce (e-commerce) in Indonesia has growing rapidly. E-
commerce became an opportunity for company to increase their selling. Electronic payment …

Social media has become an important channel for firms to market and promote their
brands, products, etc., but research on its marketing effect, especially the effect of different …

This study aims to measure the effect of social media marketing and perceived service
quality on online purchase intention that is mediated by consumer trust toward Airpaz. com …

This study examined the effect of social media marketing on the success of selected small
and medium-sized enterprises (SMEs) in the South-West region of Nigeria. The study used a …

Companies use social media to improve efficiency in their supply chains in addition to build
new business models of relationships with customers, employees, investors and other …

Digital marketing is a way of marketing followed by new generation marketers. In recent
times traditional practices of marketing come-up to be less effective in terms of giving output …