The article synthesizes online impulse buying research conducted through a systematic
literature review (SLR) approach. The present review covers the diverse range of literature …

Purpose Marketers increasingly use social media influencers to appeal to young consumers.
This study aims to investigate the impact of the influencers' country of origin (COO) on young …

Purpose Credible influencers play a key role in sha** the views and preferences of social
media users. However, many influencers intentionally use disinformation (eg false …

Social media influencers (SMIs) present an effective marketing channel for brands because
they possess “sticky” followers. However, little is known about how the characteristics of an …

Social media platforms fostering a closer and more intimate bond between celebrities and
their fan bases has opened up diverse avenues for product placement. In light of this, this …

In contemporary era, the indulgence of vloggers across the industry is increasing to engage
the customers with certain brands. Based on previous literature, this research study …

With the increasing influence of social media, social media influencers (SMIs) have become
key players in sha** consumer behavior, particularly in driving online impulsive buying …

This study investigates the increasing prevalence of influencer marketing on social media.
The main objectives are as follows: 1) To examine the impact of attitudes homophily on the …

This thesis advances the understanding of parasocial Interaction (PSI) and parasocial
relationship (PSR), which are critical for understanding consumer behaviour in media …

Social media influencers (SMIs) present an effective marketing channel for brands because
they possess “sticky” followers. However, little is known about how the characteristics of an …