Maximizing billboard coverage with limited resources and different objective goals plays a
vital role in social activities. The Maximal Coverage Billboard Location Problem (MCBLP) is …

Accurate prediction of what types of patents that companies will apply for in the next period
of time can figure out their development strategies and help them discover potential partners …

In the era of big data, intelligent computation and precise targeting of advertisements rely on
artificial intelligence (AI) technology to enhance advertising effectiveness and user …

Collaborations with influencers in social networking services (SNS) for online commercial
advertisement has gained significant momentum in recent years. However, the existing …

Crowd flow prediction is one of the key problems in human mobility modeling, forecasting
crowd flows of locations based on historical human mobility traces. Traditional human …

Billboard advertising is a popular out-of-home advertising technique adopted by commercial
houses. Companies own billboards and offer them to commercial houses on a payment …

Billboard Advertisement has emerged as an effective out-of-home advertisement technique
and adopted by many commercial houses. In this case, the billboards are owned by some …

In a typical billboard advertisement technique, a number of digital billboards are owned by
an influence provider, and many advertisers approach the influence provider for a specific …

Creating and maximizing influence among the customers is one of the central goals of an
advertiser and, hence, remains an active area of research in recent times. In this …

It has become difficult for firms to attract and retain customers in the prevailing competitive
era. Therefore, they spend considerable resources on advertising mediums, including …