Defining digital fashion: Resha** the field via a systematic review
The field of digital fashion is rapidly evolving, yet what constitutes digital fashion, and how it
should be defined has not been firmly established. This study aims to conceptualize and …
should be defined has not been firmly established. This study aims to conceptualize and …
[HTML][HTML] Sustainably sustaining (online) fashion consumption: Using influencers to promote sustainable (un) planned behaviour in Europe's millennials
This study explores if, how and through what channels millennials' sustainability values
translate into action when it comes to fashion garments. By testing a research model on 448 …
translate into action when it comes to fashion garments. By testing a research model on 448 …
When modesty meets fashion: how social media and influencers change the meaning of hijab
Purpose This study aims to examine the functions of hijab fashion among hijab-wearing
women and explore the role of social media and influencers in hijab fashion …
women and explore the role of social media and influencers in hijab fashion …
“Intangible cultural heritage” label in destination marketing toolkits: Does it work and how?
Attaching the “intangible cultural heritage”(ICH) label to heritage streets is an emerging
trend in China. The phenomenon remains unexplored in many countries rich in ICH …
trend in China. The phenomenon remains unexplored in many countries rich in ICH …
Female Muslim identity and modest clothing consumption in the UK
S Ashraf, AM Williams, J Bray - Journal of Islamic Marketing, 2023 - emerald.com
Purpose The Muslim population is growing at twice the non-Muslim rate and forecast to
represent over 25% of the global population by 2030. The Muslim fashion market is …
represent over 25% of the global population by 2030. The Muslim fashion market is …
Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective
Influencing millennials to embrace sustainable fashion in an emerging market: a modified
brand avoidance model perspective | Emerald Insight Books and journals Case studies Expert …
brand avoidance model perspective | Emerald Insight Books and journals Case studies Expert …
The influence of consumer preferences and perceived benefits in the context of B2C fashion renting intentions of young women
C Helinski, G Schewe - Sustainability, 2022 - mdpi.com
Fashion consumption has continually increased in recent decades, leading to severe
environmental problems. Apparel renting provides an opportunity to foster sustainable …
environmental problems. Apparel renting provides an opportunity to foster sustainable …
Health tourism in Malaysia: understanding the drivers of satisfaction and revisit intention
Medical tourism is a dynamic industry that seeks to improve satisfaction and foster loyalty
among Arab medical tourists. This study delves into the complex experience of medical …
among Arab medical tourists. This study delves into the complex experience of medical …
The antecedents and consequence of brand coolness: a case of millennial consumers toward fashion clothing brands
J Napalai, A Khamwon - Uncertain Supply Chain Management, 2023 - growingscience.com
This research aimed to study the antecedents and consequences of brand coolness for
fashion clothing brands in the millennial consumer context. The data was collected through …
fashion clothing brands in the millennial consumer context. The data was collected through …
Fast fashion consumption as a female competition strategy: implications for sustainable consumption
CM Font, X Font - Journal of Fashion Marketing and Management: An …, 2025 - emerald.com
Purpose This research considers new and unexplored explanations of why consumers
continue to engage in environmentally damaging, fast fashion consumption. It explains why …
continue to engage in environmentally damaging, fast fashion consumption. It explains why …