Numerous studies have been conducted on the spiral of silence since Noelle-Neumann
(1974) formulated the theory a quarter of a century ago. As a whole, these studies draw …

This review explicates the past, present and future of theory and research concerning
audience perceptions of the media as well as the effects that perceptions of media have on …

Whereas recent research has demonstrated the impact of online product ratings and reviews
on product sales, we still have a limited understanding of the individual's decision to …

Online product ratings are widely available on the Internet and are known to influence
prospective buyers. An emerging literature has started to look at how ratings are generated …

Electronic word-of-mouth (eWOM) is often tracked in volume and valence metrics, but the
topic of conversation may vary from the brand to its advertising to purchase statements. How …

This book reviews the research on campaigns and elections and investigates the effects of
campaigning in referendums, drawing on panel survey data, media content data, focus …

The mass media devote a great deal of attention to high‐profile elections, but in American
political life such elections are the exception, not the rule. The majority of electoral contests …

Why do voters support executive aggrandizement? One possible answer is that they do so
because they think this will ease their preferred leader's hand in putting their partisan vision …

We report results from a laboratory experiment testing the basic hypothesis embedded in
various rational voter models that there is a direct correlation between the strength of an …

The potential influence of perceived popularity of political parties or candidates on individual
vote choice is most commonly studied in terms of a 'bandwagon effect'. However, there is …