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A literature review on the causality between sustainability and corporate reputation: what goes first?
Purpose The purpose of this paper is to summarize previous research findings of the
relationship between reputation and sustainability at the firm level. Design/methodology …
relationship between reputation and sustainability at the firm level. Design/methodology …
What drives CSR communication effectiveness on social media? A process-based theoretical framework and research agenda
P Fernandez, P Hartmann… - International Journal of …, 2022 - Taylor & Francis
While practice and research show that Corporate Social Responsibility (CSR)
communication on social media can have positive effects on corporate reputation, brand …
communication on social media can have positive effects on corporate reputation, brand …
The effect of CSR on corporate image, customer citizenship behaviors, and customers' long-term relationship orientation
M Kim, X Yin, G Lee - International Journal of Hospitality Management, 2020 - Elsevier
With the expansion of corporate social impact, corporate social responsibility (CSR)
activities have been regarded as a critical factor for corporate management. There is a need …
activities have been regarded as a critical factor for corporate management. There is a need …
[HTML][HTML] The role of corporate social responsibility and corporate image in times of crisis: The mediating role of customer trust
CC Chen, A Khan, T Hongsuchon… - International journal of …, 2021 - mdpi.com
The purpose of this research is to empirically examine relationships between a multi-
dimensional set of corporate social responsibility (CSR) initiatives, numerous dimensions of …
dimensional set of corporate social responsibility (CSR) initiatives, numerous dimensions of …
Organic food corporate image and customer co-develo** behavior: The mediating role of consumer trust and purchase intention
W Yu, X Han, L Ding, M He - Journal of Retailing and Consumer Services, 2021 - Elsevier
The impact of organic food corporate image on customers' surpassing purchasing behavior
is absent in prior literature. Based on the S–OR framework, the current study focuses on …
is absent in prior literature. Based on the S–OR framework, the current study focuses on …
The effect of destination employee service quality on tourist environmentally responsible behavior: A moderated mediation model incorporating environmental …
In a destination context, the impact of employee service quality on tourist environmentally
responsible behavior (ERB) is examined using a multimethod approach that includes an …
responsible behavior (ERB) is examined using a multimethod approach that includes an …
Do customer perceptions of corporate services brand ethicality improve brand equity? Considering the roles of brand heritage, brand image, and recognition benefits
In order to be competitive in an era of ethical consumerism, brands are facing an ever-
increasing pressure to integrate ethical values into their identities and to display their ethical …
increasing pressure to integrate ethical values into their identities and to display their ethical …
CSR influence on brand loyalty in banking: The role of brand credibility and brand identification
M Fatma, I Khan - Sustainability, 2023 - mdpi.com
The present research study examines the influence of perceived corporate social
responsibility (CSR) on consumer brand loyalty in the banking industry. The present …
responsibility (CSR) on consumer brand loyalty in the banking industry. The present …
Sales well-being: a salesperson-focused framework for individual, organizational, and societal well-being
Although the topic of well-being has become an increasingly prominent topic of discussion
amongst scholars and practitioners alike, it has heretofore been given scant attention in the …
amongst scholars and practitioners alike, it has heretofore been given scant attention in the …
[PDF][PDF] THE INFLUENCE OF A FIRM'S CSR INITIATIVES ON BRAND LOYALTY AND BRAND IMAGE.
J Lu, L Ren, C Zhang, C Wang, Z Shahid… - Journal of …, 2020 - cjournal.cz
The objective of this study is to examine the impact of corporate social responsibility (CSR)
initiatives of a firm as one of the critical factors to improve the competitiveness of the firm in …
initiatives of a firm as one of the critical factors to improve the competitiveness of the firm in …