A literature review on the causality between sustainability and corporate reputation: what goes first?

AM Gomez-Trujillo, J Velez-Ocampo… - Management of …, 2020 - emerald.com
Purpose The purpose of this paper is to summarize previous research findings of the
relationship between reputation and sustainability at the firm level. Design/methodology …

What drives CSR communication effectiveness on social media? A process-based theoretical framework and research agenda

P Fernandez, P Hartmann… - International Journal of …, 2022 - Taylor & Francis
While practice and research show that Corporate Social Responsibility (CSR)
communication on social media can have positive effects on corporate reputation, brand …

The effect of CSR on corporate image, customer citizenship behaviors, and customers' long-term relationship orientation

M Kim, X Yin, G Lee - International Journal of Hospitality Management, 2020 - Elsevier
With the expansion of corporate social impact, corporate social responsibility (CSR)
activities have been regarded as a critical factor for corporate management. There is a need …

[HTML][HTML] The role of corporate social responsibility and corporate image in times of crisis: The mediating role of customer trust

CC Chen, A Khan, T Hongsuchon… - International journal of …, 2021 - mdpi.com
The purpose of this research is to empirically examine relationships between a multi-
dimensional set of corporate social responsibility (CSR) initiatives, numerous dimensions of …

Organic food corporate image and customer co-develo** behavior: The mediating role of consumer trust and purchase intention

W Yu, X Han, L Ding, M He - Journal of Retailing and Consumer Services, 2021 - Elsevier
The impact of organic food corporate image on customers' surpassing purchasing behavior
is absent in prior literature. Based on the S–OR framework, the current study focuses on …

The effect of destination employee service quality on tourist environmentally responsible behavior: A moderated mediation model incorporating environmental …

X He, J Cheng, SR Swanson, L Su, D Hu - Tourism Management, 2022 - Elsevier
In a destination context, the impact of employee service quality on tourist environmentally
responsible behavior (ERB) is examined using a multimethod approach that includes an …

Do customer perceptions of corporate services brand ethicality improve brand equity? Considering the roles of brand heritage, brand image, and recognition benefits

O Iglesias, S Markovic, JJ Singh, V Sierra - Journal of business ethics, 2019 - Springer
In order to be competitive in an era of ethical consumerism, brands are facing an ever-
increasing pressure to integrate ethical values into their identities and to display their ethical …

CSR influence on brand loyalty in banking: The role of brand credibility and brand identification

M Fatma, I Khan - Sustainability, 2023 - mdpi.com
The present research study examines the influence of perceived corporate social
responsibility (CSR) on consumer brand loyalty in the banking industry. The present …

Sales well-being: a salesperson-focused framework for individual, organizational, and societal well-being

R Dugan, VO Ubal, ML Scott - Journal of Personal Selling & Sales …, 2023 - Taylor & Francis
Although the topic of well-being has become an increasingly prominent topic of discussion
amongst scholars and practitioners alike, it has heretofore been given scant attention in the …

[PDF][PDF] THE INFLUENCE OF A FIRM'S CSR INITIATIVES ON BRAND LOYALTY AND BRAND IMAGE.

J Lu, L Ren, C Zhang, C Wang, Z Shahid… - Journal of …, 2020 - cjournal.cz
The objective of this study is to examine the impact of corporate social responsibility (CSR)
initiatives of a firm as one of the critical factors to improve the competitiveness of the firm in …