Online marketing trends and purchasing intent: advances in customer satisfaction through PLS-SEM and ANN approach

KS Karim, ME Islam, AM Ibrahim… - Advances in …, 2023 - search.proquest.com
Purpose-The research aims to discern the factors of online marketing that influence
consumer intention and enhance satisfaction, particularly in Bangladesh. Methods-The …

Analyzing the nexus between financial risk and economic risk in India: Evidence through the lens of wavelet coherence and non-parametric approaches

M Ramzan, TS Adebayo, HA Iqbal, U Razi, WK Wong - Heliyon, 2023 - cell.com
The gravest challenge for economic sustainability is the undetermined growth in the
financial and economic risks of the nation, which need to be overcome with adequate …

How do remittance inflows cause the Dutch disease in the financial sector? The role of financial risk and human capital

Z Khan, SM Faraz Raza, K Dong… - Annals of Financial …, 2023 - World Scientific
This research examines whether the remittance (REM) inflows cause Dutch disease and
how it affects financial development (FD). The sample consists of the top global REM …

Creating Connections Through Characters: A Study of Brand Mascots and Their Influence on Consumer Purchase Intentions

BVV Reddy, AS Sathish - Advances in Decision Sciences, 2023 - search.proquest.com
Purpose: This study aims to investigate the impact of brand mascots on consumers' attitudes
and purchase intentions, emphasizing the significance of emotional connections in the …

Investigating the Influence of Brand Communication and Brand Trust on Customer Commitment: An Examination from the Perspective of Customer Perception

X Chen, SC Yu, X Sun, D Wang - Advances in Decision Sciences, 2023 - ideas.repec.org
[Purpose] The study aims to investigate the role of different brand communication types on
customer commitment and the impact of perceived fit on the bond between brand …

Creating Connections Through Characters: A Study of Brand Mascots and Their Influence on Consumer Purchase Intentions

AS Sathish - Advances in Decision Sciences, 2023 - ideas.repec.org
[Objective] This study aims to investigate the impact of brand mascots on consumers’
attitudes and purchase intentions, emphasizing the significance of emotional connections in …

The Influence of Sales Orientation and Customer Orientation in Personal Selling Toward Customer Purchase Intention in Digital Banking (Pilot Study of Jenius)

DA Zakari - PROCEEDING INTERNATIONAL CONFERENCE ON …, 2023 - jurnal.itsm.ac.id
Abstract In 2016, Jenius Digital Bank was established by BTPN and Jenius is already
familiar since it has several booths as its marketing strategy to implement personal selling to …

[PDF][PDF] Pengaruh Audience Involvement dan Customer Satisfaction terhadap Repurchase Intention pada Film Filosofi Kopi 2: Ben & Jodi (Studi pada Penonton Film …

W Rachman, SAE Mahani… - … Series: Business and …, 2024 - scholar.archive.org
Popularitas Film sebagai sarana media hiburan dengan market yang besar di Indonesia
dapat menjadi pertimbangan sebagai salah satu alat pemasaran. Penelitian terkait …

Narrativas multiplataforma para la conservación sociocultural de las comunidades periféricas: Puerto Viejo, Tolú, Colombia

PM Osorio, AC Tuiran, RH Porras, AS Franco… - 2023 - repositorio.cecar.edu.co
Resumen en español Se presentan resultados parciales de una investigación en curso que
integra las disciplinas de Arquitectura y Diseño, desde la línea estratégica de desarrollo …

Narrativas multiplataforma para la conservación sociocultural de las comunidades periféricas: Puerto Viejo, Tolú, Colombia.

P Martínez Osorio… - … del Centro de …, 2023 - search.ebscohost.com
Se presentan resultados parciales de una investigación en curso que integra las disciplinas
de Arquitectura y Diseño, desde la línea estratégica de desarrollo territorial y sostenibilidad …