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The role of marketing channels in supply chain management
This paper synthesizes five decades of supply chain-related research from premier
managerially oriented marketing journals and provides a state-of-the-art integration and …
managerially oriented marketing journals and provides a state-of-the-art integration and …
Sales and operations planning: A research synthesis
Despite the growing body of literature on sales and operation planning (S&OP), efforts to
synthesise the overall state of the art of research in this area are limited. Within this context …
synthesise the overall state of the art of research in this area are limited. Within this context …
The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view
Using resource-based view (RBV) of the firm as a theoretical backdrop; we aim to find out
the relative impact of a firm's functional capabilities (namely, marketing and operations) and …
the relative impact of a firm's functional capabilities (namely, marketing and operations) and …
Cross-functional alignment in supply chain planning: A case study of sales and operations planning
In most organizations, supply chain planning is a cross-functional effort. However, functional
areas such as sales, marketing, finance, and operations traditionally specialize in portions of …
areas such as sales, marketing, finance, and operations traditionally specialize in portions of …
How can supply management really improve performance? A knowledge‐based model of alignment capabilities
Prior research has underscored the importance of internal and external supply chain
integration, but the growing role of the supply management organization in develo** this …
integration, but the growing role of the supply management organization in develo** this …
Sustainability and business-to-business marketing: A framework and implications
Researchers in several business disciplines have convincingly argued that environmentally
responsible strategies can contribute to competitive advantage and superior financial …
responsible strategies can contribute to competitive advantage and superior financial …
The performance effects of complementarities between information systems, marketing, manufacturing, and supply chain processes
Manufacturing firms are increasingly using advanced enterprise-level information systems to
coordinate and synchronize externally oriented functions such as marketing and supply …
coordinate and synchronize externally oriented functions such as marketing and supply …
Managing reverse logistics to enhance sustainability of industrial marketing
In this paper, a sustainable industrial marketing framework of latest requirement of green
and sustainable operation is proposed. When literatures in strategy, marketing and …
and sustainable operation is proposed. When literatures in strategy, marketing and …
Creating value through returns management: Exploring the marketing–operations interface
Managing the return flow of product is increasingly recognized as a strategically important
activity that involves decisions and actions within and across firms. We focus specifically on …
activity that involves decisions and actions within and across firms. We focus specifically on …
The role of physical distribution services as determinants of product returns in Internet retailing
Pressure continues to build on Internet retailers to squeeze out inefficiencies from their day-
to-day operations. One major source of such inefficiencies is product returns. Indeed …
to-day operations. One major source of such inefficiencies is product returns. Indeed …