The role of marketing channels in supply chain management

IV Kozlenkova, GTM Hult, DJ Lund, JA Mena, P Kekec - Journal of retailing, 2015‏ - Elsevier
This paper synthesizes five decades of supply chain-related research from premier
managerially oriented marketing journals and provides a state-of-the-art integration and …

Sales and operations planning: A research synthesis

AMT Thomé, LF Scavarda, NS Fernandez… - International journal of …, 2012‏ - Elsevier
Despite the growing body of literature on sales and operation planning (S&OP), efforts to
synthesise the overall state of the art of research in this area are limited. Within this context …

The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view

P Nath, S Nachiappan, R Ramanathan - Industrial Marketing Management, 2010‏ - Elsevier
Using resource-based view (RBV) of the firm as a theoretical backdrop; we aim to find out
the relative impact of a firm's functional capabilities (namely, marketing and operations) and …

Cross-functional alignment in supply chain planning: A case study of sales and operations planning

R Oliva, N Watson - Journal of Operations Management, 2011‏ - Elsevier
In most organizations, supply chain planning is a cross-functional effort. However, functional
areas such as sales, marketing, finance, and operations traditionally specialize in portions of …

How can supply management really improve performance? A knowledge‐based model of alignment capabilities

RB Handfield, PD Cousins, B Lawson… - Journal of Supply …, 2015‏ - Wiley Online Library
Prior research has underscored the importance of internal and external supply chain
integration, but the growing role of the supply management organization in develo** this …

Sustainability and business-to-business marketing: A framework and implications

A Sharma, GR Iyer, A Mehrotra, R Krishnan - Industrial marketing …, 2010‏ - Elsevier
Researchers in several business disciplines have convincingly argued that environmentally
responsible strategies can contribute to competitive advantage and superior financial …

The performance effects of complementarities between information systems, marketing, manufacturing, and supply chain processes

S Bharadwaj, A Bharadwaj… - Information systems …, 2007‏ - pubsonline.informs.org
Manufacturing firms are increasingly using advanced enterprise-level information systems to
coordinate and synchronize externally oriented functions such as marketing and supply …

Managing reverse logistics to enhance sustainability of industrial marketing

CKM Lee, JSL Lam - Industrial Marketing Management, 2012‏ - Elsevier
In this paper, a sustainable industrial marketing framework of latest requirement of green
and sustainable operation is proposed. When literatures in strategy, marketing and …

Creating value through returns management: Exploring the marketing–operations interface

DA Mollenkopf, R Frankel, I Russo - Journal of Operations Management, 2011‏ - Elsevier
Managing the return flow of product is increasingly recognized as a strategically important
activity that involves decisions and actions within and across firms. We focus specifically on …

The role of physical distribution services as determinants of product returns in Internet retailing

S Rao, E Rabinovich, D Raju - Journal of Operations Management, 2014‏ - Elsevier
Pressure continues to build on Internet retailers to squeeze out inefficiencies from their day-
to-day operations. One major source of such inefficiencies is product returns. Indeed …