This article examines the extent to which consumers engage in more indulgent consumption
when they are exposed to whimsically cute products and explores the process by which …

Most successful coaching engagements encourage clients to start, increase, decrease,
modify, or stop behaviors that contribute to their effectiveness and performance on the job …

People routinely encounter situations in which they have to decide between following their
long‐term interests and seeking short‐term pleasure. An act of self‐control occurs when …

Consumers often pursue goals that lack specific end states, such as goals to lose as much
weight as possible or to pay off as much debt as possible. Yet despite considerable interest …

Although there is increased awareness of issues surrounding consumer well-being,
consumers often lack the personal commitment to improve their quality of life. This article …

Cause-related marketing is commonly regarded as an effective tool for tourism enterprises to
bolster their commitment to sustainable practices, fostering environmental and social …

New technologies increasingly enable consumers to track their behaviors over time, making
them more aware of their “streaks”—behaviors performed consecutively three or more times …

This research examines how consumption of a performance branded product systematically
improves objective outcomes in a variety of contexts. Five field and laboratory studies …

Objective In this study, we aimed to understand the self-regulatory processes facilitating
optimal experiences in running by integrating models of self-regulation with flow and clutch …

Research suggests that breaking overarching goals into more granular subgoals is
beneficial for goal progress. However, making goals more granular often involves reducing …