Artificial intelligence in customer relationship management: literature review and future research directions

C Ledro, A Nosella, A Vinelli - Journal of Business & Industrial …, 2022‏ - emerald.com
Artificial intelligence in customer relationship management: literature review and future
research directions | Emerald Insight Books and journals Case studies Expert Briefings Open …

[HTML][HTML] From CRM to social CRM: A bibliometric review and research agenda for consumer research

R Perez-Vega, P Hopkinson, A Singhal… - Journal of Business …, 2022‏ - Elsevier
Contemporary perspectives on customer relationship management and the parent concept
of customer management gathered momentum in the mid-1980 s and early 1990s. The …

[HTML][HTML] Integration of AI in CRM: Challenges and guidelines

C Ledro, A Nosella, I Dalla Pozza - Journal of Open Innovation: Technology …, 2023‏ - Elsevier
The integration of artificial intelligence (AI) in customer relationship management (CRM)
holds great potential for enhancing organizational effectiveness. To achieve successful AI …

Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences

JU Islam, LD Hollebeek, Z Rahman, I Khan… - Journal of Retailing and …, 2019‏ - Elsevier
Scholars and practitioners have long acknowledged the importance of offering superior
service quality in creating long-term bonds between customers and their brands. However …

Can social media marketing improve customer relationship capabilities and firm performance? Dynamic capability perspective

Z Wang, HG Kim - Journal of Interactive marketing, 2017‏ - journals.sagepub.com
Social media usage has become ubiquitous, and organizations need to manage this tool to
meet their strategic goals. Companies are finding it necessary to modify their approach to …

Artificial Intelligence (AI)-based Customer Relationship Management (CRM): a comprehensive bibliometric and systematic literature review with outlook on future …

D Ozay, M Jahanbakht, A Shoomal… - Enterprise Information …, 2024‏ - Taylor & Francis
Artificial Intelligence (AI) integration into Customer Relationship Management (CRM) within
enterprise information systems (EIS) has provided businesses with transformative …

[HTML][HTML] Consumers' value co-creation in sharing economy: The role of social support, consumers' ethical perceptions and relationship quality

W Nadeem, M Juntunen, F Shirazi, N Hajli - Technological Forecasting and …, 2020‏ - Elsevier
The ancient phenomenon of 'sharing'has become mainstream, and transformed the
traditional consumer behavior due to proliferation of online sharing economy platforms …

SD logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

LD Hollebeek, RK Srivastava, T Chen - Journal of the academy of …, 2019‏ - Springer
Research addressing the micro-foundational theoretical entity of customer engagement (CE)
has proliferated in recent years. In parallel, the macro-foundational theory of service …

Knowledge management, customer relationship management and innovation capabilities

MM Migdadi - Journal of Business & Industrial Marketing, 2021‏ - emerald.com
Purpose The purpose of this study is to introduce a unified framework, which integrates
knowledge management (KM)(knowledge acquisition, diffusion and application, knowledge …

Customer experience management: toward implementing an evolving marketing concept

C Homburg, D Jozić, C Kuehnl - Journal of the Academy of Marketing …, 2017‏ - Springer
Although research continues to debate the future of the marketing concept, practitioners
have taken the lead, appraising customer experience management (CEM) as one of the …