Digital transformation is among the most pervasive forces disrupting business models
across every industrial sector. While prior research has explored the digital transformation of …

Purpose This study analyzes how tech firms can implement the modern wave of subscription-
based business model (SBBM), including value proposition, value creation, value capture …

The adverse impact of the recent pandemic on the lodging industry has largely been based
on anecdotal evidence. The extent to which different parts of this broad industry were …

Digital service transformations affect how consumers experience value-in-use. Yet, the
process consumers use to evaluate value propositions for emergent, early-stage service …

This paper explores value co-creation and co-destruction by focusing on the role of value
propositions, practices, and institutions in the tourism ecosystem during COVID-19 …

This article explores how salespeople in business markets communicate customer value
propositions (CVPs) to the different actors involved in organizational purchase decisions. As …

Purpose The aim of this paper is to integrate insights from service, branding and
communication research to present key principles of a successful transformative value …

Although the COVID-19 pandemic has generated voluminous research in mainstream
business and management, there remains a need for a robust state-of-the-art review of the …

Acknowledging the importance of institutional pluralism and food service firms' dynamic
capacity theory, this research examines customer service perception that could apply to …

Robotics and automation are of the most prominent technologies that will probably define
how retail operates in the future. This statement is especially relevant in today's industry …