The chapter aims to provide a holistic view of the higher education market in Nigeria by
explicitly focusing on the universities. The chapter achieves this by, firstly, providing an …

Marketisation is the application of economic theory to the practice of higher education. This
is based on the fundamental notion of the primacy of the market as a tool for business and …

Visual identities are arguably the most prominent manifestation of a brand, and with
universities around the world are behaving increasingly as corporations, there creative …

Title: Strategic marketing of higher education in Africa/edited by Emmanuel Mogaji, Felix
Maringe, and Robert Ebo Hinson. Other titles: Routledge studies in marketing; 9 …

Background Higher education continues to expand in an environment that is increasingly
global and interconnected. Rapid growth in the HE sector and increasingly fierce …

This chapter covers definitions, concepts, challenges and opportunities offered by digital
transformation and examines the implications for higher education institutions' strategic …