Users and potential users of the sharing economy need to place a considerable amount of
trust in both the person and the platform with which they are dealing. The consequences of …

Leisure travelers increasingly prefer to book hotel online when considering the convenience
and cost/time saving. This research examines the direct and mediating effects of brand …

Prior research has found trust to play a significant role in sha** purchase intentions of a
consumer. However there has been limited research where consumer trust dimensions have …

This study investigated the impact of digital marketing on the online purchase intention of e-
commerce consumers in Malaysia. In addition, the mediating effect of customer relationship …

With the exponential growth of smartphone applications (apps), companies have embraced
the new concept of platform service supply chain (PSSC). The food industry in particular has …

Online grocery shop** in Germany has shown a strong growth in the past years and is
expected to further develop in the future, especially through the influence of COVID-19. The …

Purpose The purpose of this paper is to develop a model to examine the female consumer's
intention to shop online. The rising number of female online shoppers has compelled the …

Marketers increasingly integrate social commerce into their business activities and
encourage users to share brand-related content. The present research investigates the role …

Purpose Over the past two decades, technology-facilitated communication between brand
and consumer has become common. One way in which technology can be used to build …

Consumer shop** behavior in luxury retail stores continues to be a subject of interest
among marketing researchers. Such a phenomenon has led us to explore how price image …