World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World
Economic Forum, explains that we have an opportunity to shape the fourth industrial …

The visual aspects of packaging design (think here of color and form, or image mold) are
critical to the success or failure of many of the products on the supermarket shelf. While a …

In an environment of extreme competition, it is essential to have a differentiated brand that
adds value to consumer communications through packaging. Neuroscience research …

This study aims to select the physiological and neurophysiological studies utilized in
advertising and to address the fragmented comprehension of consumers' mental responses …

This paper aims to explore academicians' perceptions and perspectives regarding the
limitations, challenges, and potential solutions of neuromarketing implementations in the …

Neuromarketing is a recent interdisciplinary field which crosses traditional boundaries
between neuroscience, neuroeconomics and marketing research. Since this nascent field is …

Companies and organizations the world over wish to understand, predict, and ultimately
change the behavior of those whom they interact with, advise, or else provide services for …

A nova revolução tecnológica está reformulando a economia global e as sociedades como
um todo. Os sistemas que hoje aceitamos como certos, desde o modo como produzimos e …

In this chapter, a number of key ethical issues associated with the recent emergence of the
related fields of neuromarketing and sensory marketing are reviewed. Now that these new …

Progress in the use of functional magnetic resonance imaging (fMRI) of the brain to
differentiate lying from truth-telling has created an expectation of a breakthrough in the …