[HTML][HTML] Opinion Paper:“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for …

YK Dwivedi, N Kshetri, L Hughes, EL Slade… - International Journal of …, 2023 - Elsevier
Transformative artificially intelligent tools, such as ChatGPT, designed to generate
sophisticated text indistinguishable from that produced by a human, are applicable across a …

[HTML][HTML] Metaverse as a disruptive technology revolutionising tourism management and marketing

D Buhalis, D Leung, M Lin - Tourism Management, 2023 - Elsevier
Metaverse is the next disruptive technology that will impact society in the coming decades,
by enabling immersive experiences in both virtual and physical environments. Although still …

Marketing in the Metaverse: Conceptual understanding, framework, and research agenda

KG Barrera, D Shah - Journal of Business Research, 2023 - Elsevier
A hyper-connected digital universe referred to as the 'metaverse'bears the promise of
fundamentally changing how consumers, brands, and firms will transact and interact in a …

Opinion Paper:“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research …

YK Dwivedi, N Kshetri, L Hughes, EL Slade, A Jeyaraj… - 2023 - uia.brage.unit.no
Transformative artificially intelligent tools, such as ChatGPT, designed to generate
sophisticated text indistinguishable from that produced by a human, are applicable across a …

Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing

D Buhalis, MS Lin, D Leung - International Journal of Contemporary …, 2022 - emerald.com
Purpose Metaverse blends the physical and virtual worlds, revolutionizing how hospitality
customers and hospitality organizations facilitate the co-creation of transformational …

Sha** the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation

A Koohang, JH Nord, KB Ooi, GWH Tan… - Journal of Computer …, 2023 - Taylor & Francis
The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual
platform that uses extended reality technologies, ie augmented reality, virtual reality, mixed …

[HTML][HTML] The metaverse in education: Definition, framework, features, potential applications, challenges, and future research topics

X Zhang, Y Chen, L Hu, Y Wang - Frontiers in Psychology, 2022 - frontiersin.org
The declaration of the COVID-19 pandemic forced humanity to rethink how we teach and
learn. The metaverse, a 3D digital space mixed with the real world and the virtual world, has …

Extending the technology acceptance model (TAM) to Predict University Students' intentions to use metaverse-based learning platforms

AS Al-Adwan, N Li, A Al-Adwan, GA Abbasi… - Education and …, 2023 - Springer
Metaverse, which combines a number of information technologies, is the Internet of the
future. A media for immersive learning, metaverse could set future educational trends and …

Leveraging ChatGPT and other generative artificial intelligence (AI)-based applications in the hospitality and tourism industry: practices, challenges and research …

YK Dwivedi, N Pandey, W Currie… - International Journal of …, 2024 - emerald.com
Purpose The hospitality and tourism sector has witnessed phenomenal growth in customer
numbers during the postpandemic times. This growth has been accompanied by the use of …

The Metaverse: A new digital frontier for consumer behavior

R Hadi, S Melumad, ES Park - Journal of Consumer Psychology, 2024 - Wiley Online Library
This work offers a multidisciplinary perspective on the Metaverse, focusing on its potential
implications for consumer behavior. We begin by proposing a conceptualization of the …