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Content Marketing Ideation: How to Generate and Manage Creative Concepts

J Cameron - Digital Content Marketing, 2023 - taylorfrancis.com
This chapter talks about the process of idea generation for content marketing. It discusses
how content marketers generate creative ideas and introduces theories and concepts about …
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[PDF] researchgate.net

[PDF][PDF] Exploring design principles for stimuli in business model development tools.

D Szopinski - ICIS, 2020 - researchgate.net
Generating creative business model ideas is a central prerequisite for successful business
model innovation in organizations of all sizes and industries. The generation of business …
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[PDF] hawaii.edu

Analysis of the Tool Support for Business Model Innovation

S Klein, A Emrich, P Fettke - 2022 - scholarspace.manoa.hawaii.edu
Organizations adapt their business models (BM) frequently to remain competitive. One
reason for this is the digitalization of products and services. A change in strategy often brings …
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[ОПИСАНИЕ][C] Digital Content Marketing: Creating Value in Practice

C Backhaus, B Becker, F Bosser - 2024 - Routledge
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