Models for the processes by which ideas and influence propagate through a social network
have been studied in a number of domains, including the diffusion of medical and …

The problem of maximizing non-negative monotone submodular functions under a certain
constraint has been intensively studied in the last decade. In this paper, we address the …

The optimization of submodular functions on the integer lattice has received much attention
recently, but the objective functions of many applications are non-submodular. We provide …

Incentivized social advertising, an emerging marketing model, provides monetization
opportunities not only to the owners of the social networking platforms but also to their …

Viral-marketing strategies are of significant interest in the online economy. Roughly, in these
problems, one seeks to identify which individuals to strategically target in a social network so …

The rapid growth of online social networks is important for viral marketing. Influence
maximization refers to the process of finding influential users who make the most of …

This paper studies a problem in the online targeted marketing setting called the least cost
influence problem (LCIP) that is known to be NP‐hard. The goal is to find the minimum total …

The study on influence modeling is to understand the information diffusion and word-of-
mouth marketing. Independent Cascade Model (ICM) is the most widely studied theoretical …

Influence maximization in social networks has typically been studied in the context of
contagion models and irreversible processes. In this paper, we consider an alternate model …

Background Tobacco use is the single most preventable cause of death in the world.
Evidence indicates that behaviours such as tobacco use can influence social networks, and …