Charity and its corollary donations are often considered moral obligations in different
cultures and religions. In the humanitarian aid field, trust in the donor is crucial, and …

While online retail sites succeed in reinforcing perceptions of human warmth on their
websites thanks to more and more interactive technologies, the charitable sector cannot, for …

Prior research has demonstrated that negative online reviews have a greater impact than
positive online reviews on tourists' purchase decisions. However, building on the construal …

In-car touchscreen infotainment systems have transformed traditional driving experiences
into interface-driven user experiences by incorporating multiple features into the system …

An individual's religious orientation is known to predict their donantion intent. But does an
aid organizations religious affiliation impact donations? This research investigates the …

This study aims to empirically determine success factors in the email marketing as a sub-
discipline of online fundraising of nonprofit organizations (NPOs). Hereby, it responds to the …

Emotional appeals significantly influence donor behavior in environmental fundraising, yet
research has predominantly focused on broader categories of positive or negative emotions …

Most charitable organizations, almost 1 million in the United States, are considered small
organizations because they have a budget of less than $50,000 (Statista Research …

Rapid developments in digital technologies and the subsequent jolt towards an increasingly
cashless society have caused charities to fundamentally rethink their fundraising strategies …