Advances in artificial intelligence provide new tools of digital assistance that retailers can
use to support consumers while shop**. The aim of this research is to examine how …

Purpose–This paper aims to examine the impact of service encounter quality within a
service evaluation model. The conceptual model seeks to incorporate the following …

By performing tasks traditionally fulfilled by service personnel and having a humanlike
appearance, virtual customer service agents bring classical service elements to the web …

Despite the importance of investing in information technology, research on business value of
information technology (BVIT) shows contradictory results, raising questions about the …

Small business enterprises (SBEs) are considered to be the economic engine leading to
worldwide economic development. They have attracted substantial consideration from …

While the recent international surveys conducted by Barwise and Farley (2005) have led
them to claim that e‐Marketing (eM) is” starting to come of age,” there has been little …

Purpose–The primary aim of this paper is to critically review the literature that explicitly
addresses the adoption and application of internet technologies, by retailers, for the …

Purpose–The study aims to use the inter‐relationship between market orientation and e‐
marketing in order to investigate alternative mechanisms through which both contribute to …

Purpose This study aimed to provide an exploratory analysis of digitalization processes in
small professional service firms (SPSFs) by examining their main drivers and barriers and …

Purpose The purpose of this paper is to investigate the relationship between e-marketing
(eM) and consumers' buying behavior particularly exploratory buying behavior tendencies …