This paper presents a systematic review of recent academic literature analysing the role,
organization and management of marketing activities in small and medium‐sized …

While the strategic use of social media (SM) for enhancing firm performance has attracted
much attention, little is known about it through the lens of business-to-business (B2B) small …

With the advent of the digital economy era, the relationship between consumers and brands
is changing. The mode of marketing, especially the paradigm of brand management, also …

To cope with the digital transition exacerbated by the COVID-19 pandemic, managers of
manufacturing small and medium enterprises (SMEs) need to adopt innovative practices to …

The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro,
Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can …

Considers the significance of corporate identity, internal corporate brand/identity images,
and corporate brand identification for corporate brand orientation. Three propositions based …

This paper investigates the interface between organizational learning capability,
entrepreneurial orientation (EO), and small business performance. It reports on the findings …

Purpose–The present study sheds light on the role of strategic orientations (SOs) in
explaining business growth. The purpose of this paper is to examine how different SOs …

Konsep brand gestalt menandai paradigma brand holistik yang menjelaskan kesatuan
elemen brand sebagai sebuah sumber kekuatan. Tetapi, sejauh ini, belum ada model …

Purpose This study aims to investigate the moderating effects of innovation capabilities and
social media capabilities on the relationship between brand orientation and brand …