This chapter reviews the methods available to hospitality and tourism researchers to perform
moderation analysis with continuous variables in partial least squares structural equation …

Purpose This study developed an extended model of self-congruity by integrating
destination image, destination personality, self-congruity, revisit intention and gender …

Diaspora tourism offers potential benefits for emerging African destinations that are rarely
associated from traditional mass tourism-preserving historic sites, creating a sense of place …

While digital technologies and digital devices have made our lives more convenient and
efficient, they are associated with physical, mental, and social problems. In response to this …

Social media engagement theory provides a theoretical perspective for understanding
customers' social media experiences. However, research on how the social media …

This paper explores how rural entrepreneurial activities can bring sustainable solutions to
rural villages based on entrepreneurs' lifestyle pursuits in their business activities. It further …

Suboptimal health has become a core public health challenge, especially during the
pandemic. This study adopts an interdisciplinary perspective to examine the relationships …

What motivates international tourists’ positive word-of-mouth? The effect of individualist and
collectivist cultural orientations | Emerald Insight Books and journals Case studies Expert …

Purpose The purpose of this study is to investigate and compare the role of communication,
structural and intangible elements on both tourists' rational and emotional engagement …

Purpose The purpose of this study is to examine the effect of marathon enthusiasts'
perceptions towards venue quality, race competition, organisation and service quality on …