Augmented reality (AR) has become a promising technology in the gaming industry.
However, few research studies have examined users' perspectives towards mobile AR …

Purpose Since the advent of augmented reality (AR) technology,“Smart Retailing” has
become the dominant business model in the retail sector. Therefore, comprehending the …

Purpose The purpose of this paper is to investigate if animosity outbreaks against China
result in a consumer's reluctance to buy Chinese goods. It further studies the relationship of …

Augmented Reality (AR) is rapidly transforming educational landscapes, offering an
immersive and interactive learning experience. This literature map** review explores the …

Augmented Reality (AR) is increasingly influential in education. AR technology allows users
to learn and practice in a simulated environment that enables repetition, correction, and …

The main purpose of this article is testing the factors that influence the use of the metaverse
for conferences/meetings, the moderating effects of human values and the gender, and the …

ChatGPT transforms the shop** experience by providing responses in human‐like
language about products, services, and brands to customers. This study investigated the …

The discontinuance behavior of augmented reality (AR) apps is a significant challenge for
enterprises providing long-term services. While AR technology has been widely used in e …

Sažetak Augmented reality enhances the sensory experience of the real world, often across
multiple senses such as visual, hearing, tactile and sensorimotor, with technology using …

Nowadays, the knowledge of recitation (Tajweed) is only seen as classical knowledge; it
only needs to be memorized and practiced without needing to be understood. The purpose …