Although existing research suggests that personality plays an important role in explaining
compulsive buying behavior, there is still potential space to diagnose the theoretical …

Social networking sites are a new ecosystem of social relations in which adolescents follow
public figures or influencers: instagrammers, tweeters and youtubers. Their behaviour in the …

Big data analytics (BDA) has emerged as a significant area of research for both researchers
and practitioners in the retail industry, indicating the importance and influence of solving …

Although substantial research has been conducted to understand the luxury brand
consumption at a global level, especially in the Western market, far less attention has been …

Purpose This study aims to focus on understanding the consumer-luxury brand relationships
among Generation Z. Generation Z is an up-and-coming generational cohort that has …

Consumers' need for uniqueness (CNFU) has received much attention in identifying
intention for luxury consumption. This study investigates how the interplay of CNFU …

Previous studies have addressed some of the issues of customers' perceptions of mobile
marketing, particularly the affordances of multiple communications and channels. Despite a …

Purpose Drawing on goal framing theory, this study aims to investigate consumer values
and perceived readiness to engage in secondhand luxury consumption, a form of pro …

Limited research investigates consumers' perceptions of partnerships between luxury
brands and online in-games. Based on the Signaling Theory, this study, first, examines how …

Purpose Despite the growing research into luxury symbolism and its influence on consumer
behavior, few studies have investigated the underlying psychological processes that occur …