Engaging with AI in tourism: a key to enhancing smart experiences and emotional bonds

W Chiengkul, P Kumjorn, T Tantipanichkul… - Asia-Pacific Journal of …, 2025 - emerald.com
Purpose This study aims to explore how engagement with AI mediates the relationship
between AI adoption in tourism and the resulting smart experiences, which ultimately foster …

Hot and cold: How do consumers hate and forgive offending charity brands?

C Ren, D Moisieiev, P Rodrigo… - Journal of Philanthropy …, 2024 - Wiley Online Library
When brands transgress, consumers often react by hating them and sometimes forgiving
them. Charity brands transgress, too, including serious transgressions of a sexual nature or …

Student Happiness in the Academic Journey: Analysing the Determinants, Outcomes and the Moderating Role of Academic Involvement

M Özer - Kastamonu Üniversitesi İktisadi ve İdari Bilimler …, 2024 - dergipark.org.tr
Pursuing happiness is a primary goal for humans, and it significantly impacts different
elements of life, including consumer behaviour. Within the realm of higher education (HE) …

THE STUDY ON CONVERTING CONSUMERS INTO BRAND EVANGELIST IN INSTAGRAM THROUGH MICRO INFLUENCERS

R Sharmila - Journal of Philanthropy and …, 2024 - journalofphilanthrophyandmarketing …
Instagram influencers are categorized into tiers, with micro influencers having the second-
smallest following. These individuals have a social media profile, frequent posts, and a …