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Engaging with AI in tourism: a key to enhancing smart experiences and emotional bonds
Purpose This study aims to explore how engagement with AI mediates the relationship
between AI adoption in tourism and the resulting smart experiences, which ultimately foster …
between AI adoption in tourism and the resulting smart experiences, which ultimately foster …
Hot and cold: How do consumers hate and forgive offending charity brands?
C Ren, D Moisieiev, P Rodrigo… - Journal of Philanthropy …, 2024 - Wiley Online Library
When brands transgress, consumers often react by hating them and sometimes forgiving
them. Charity brands transgress, too, including serious transgressions of a sexual nature or …
them. Charity brands transgress, too, including serious transgressions of a sexual nature or …
Student Happiness in the Academic Journey: Analysing the Determinants, Outcomes and the Moderating Role of Academic Involvement
M Özer - Kastamonu Üniversitesi İktisadi ve İdari Bilimler …, 2024 - dergipark.org.tr
Pursuing happiness is a primary goal for humans, and it significantly impacts different
elements of life, including consumer behaviour. Within the realm of higher education (HE) …
elements of life, including consumer behaviour. Within the realm of higher education (HE) …
THE STUDY ON CONVERTING CONSUMERS INTO BRAND EVANGELIST IN INSTAGRAM THROUGH MICRO INFLUENCERS
R Sharmila - Journal of Philanthropy and …, 2024 - journalofphilanthrophyandmarketing …
Instagram influencers are categorized into tiers, with micro influencers having the second-
smallest following. These individuals have a social media profile, frequent posts, and a …
smallest following. These individuals have a social media profile, frequent posts, and a …