Underpinned by integrating self-determination and source credibility theories (SCT), this
paper investigates the focal roles of memorable local food experiences (MLX) and travel …

This study explores the relationship between social media influencers (SMIs) and followers'
engagement, social attractiveness, and establishing brand loyalty. The study seeks to …

Purpose This paper aims to investigate how commercial influencers retain their followers
and successfully persuade them to consider purchasing newly recommended products and …

The complexities of online brand advocacy (OBA) were investigated using social exchange
theory. Recognizing the need to understand better the psychological antecedents …

This research explores the intricate relationships among influencer marketing strategies,
brand image, customer support, and consumer purchase intent within the operational …

Influence is a process in which individuals' attitudes, emotions, intentions, and behaviors are
shaped by others. In the virtual world, this is especially evident among social media …

Purpose Influencer marketing is nowadays an essential practice for companies wishing to
establish a rapprochement with its customers and gain their trust. Building close …

This study investigates the impact of social media influencer attributes, namely source
credibility, social presence and influencer inspiration on the purchase intention of Gen Z …

This study investigated the practices influencers should use to retain their followers and
motivate them to repurchase products and services newly recommended by the influencers …

This paper unveils the sentiments embedded in the dynamic discourse surrounding
Indonesian startups and financial technology (Fintech) through a comprehensive Social …