Turnitin
降AI改写
早检测系统
早降重系统
Turnitin-UK版
万方检测-期刊版
维普编辑部版
Grammarly检测
Paperpass检测
checkpass检测
PaperYY检测
Live streaming commerce: a review and research agenda
Live streaming on social media has evolved into live streaming commerce (LSC), a subset of
electronic commerce that merges real-time social interaction with digital marketing. LSC is …
electronic commerce that merges real-time social interaction with digital marketing. LSC is …
[HTML][HTML] Streamers: The new wave of digital entrepreneurship? Extant corpus and research agenda
Video content creation by “amateur” private users has taken on professional (ie work)
characteristics. The emergence of user-centric video sharing services (eg YouTube, Twitch …
characteristics. The emergence of user-centric video sharing services (eg YouTube, Twitch …
How do virtual streamers affect purchase intention in the live streaming context? A presence perspective
W Gao, N Jiang, Q Guo - Journal of Retailing and Consumer Services, 2023 - Elsevier
The rise of live streaming commerce has attracted attention from scholars and practitioners
as a new opportunity to reach consumers. However, few studies have focused on the role of …
as a new opportunity to reach consumers. However, few studies have focused on the role of …
How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective
Live streaming commerce has been the mainstream of e-commerce in recent years.
Although live streaming research has gained interest, a holistic model explaining why …
Although live streaming research has gained interest, a holistic model explaining why …
[HTML][HTML] The role of influencers in live streaming e-commerce: influencer trust, attachment, and consumer purchase intention
Live streaming e-commerce has emerged as a novel online marketing model. Drawing upon
influencer marketing theory, this study examines the mechanisms through which influencers …
influencer marketing theory, this study examines the mechanisms through which influencers …
Way to success: understanding top streamer's popularity and influence from the perspective of source characteristics
Y Guo, K Zhang, C Wang - Journal of Retailing and Consumer Services, 2022 - Elsevier
Live streaming opens a new way for selling products, in which the streamer plays a leading
role. Whereas e-commerce live streaming has become ever-increasingly prevalent, how to …
role. Whereas e-commerce live streaming has become ever-increasingly prevalent, how to …
The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion
The purpose of this study is to investigate (1) if online celebrities can directly emotionally
influence consumers, and (2) if the other audiences of the same livestream can indirectly …
influence consumers, and (2) if the other audiences of the same livestream can indirectly …
Design shop** as an experience: Exploring the effect of the live-streaming shop** characteristics on consumers' participation intention and memorable …
Live-streaming shop** becomes increasingly popular recently. However, little research
explored why live-streaming shop** is so successful in continuously promoting sales and …
explored why live-streaming shop** is so successful in continuously promoting sales and …
The dual-process model of product information and habit in influencing consumers' purchase intention: The role of live streaming features
The increasing popularity of live streaming commerce has presented opportunity for sellers
to generate revenue. Despite the obvious advantages of live streaming commerce offers …
to generate revenue. Despite the obvious advantages of live streaming commerce offers …
How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness
Live streaming commerce has gained its popularity among consumers, as it creates a novel
environment to facilitate viewers to process product information and conduct related …
environment to facilitate viewers to process product information and conduct related …