The core success of digital transformation among small and medium enterprises (SMEs) still
needs to be clarified and comprehensively discussed. Meanwhile, SMEs cannot exploit …

Technology acceptance of information systems has been investigated widely in both
empirical and meta-studies of different contexts. Yet, in the case of technology acceptance …

In recent years, technology has been increasingly harnessed for motivating and supporting
people toward various individually and collectively beneficial behaviors. One of the most …

In a post-pandemic era marked by thriving digital payments and e-commerce transactions
due to physical distancing norms, the growth of mobile payments or E-wallets is expected to …

The study adopted a modified Unified Theory of Acceptance and Use of Technology2
(UTAUT2) as a theoretical foundation to investigate students' initial perceptions of Google …

As chatbots have become increasingly popular over the past years, most social networking
sites have recognized their far-reaching potential for commercial purposes. Their rapid and …

Understanding how video-on-demand (VoD) technology evolves and what outcomes can be
expected from the continued use of VoD has a greater impact on the long-term viability of an …

Despite the rapid growth and significant benefits of online learning, retaining students in
online courses remains a key challenge. This study empirically tests an integrated model …

Purpose A comprehensive operational framework is proposed to explain young
consumers'(ie generations Y and Z) engagement with brands on social media sites (SMSs) …

Abstract Drawing upon the Stimulus-Organism-Response Theory and Flow Theory, this
study aims to investigate the effects of environmental stimuli that are unique to the mobile …