How do social media influencers induce the urge to buy impulsively? Social commerce context
Based on signaling theory, the current research examines the impact of Fashion Influencers
(FIs) on consumers' Urge to Buy Impulsively (UBI) in a social commerce context. This …
(FIs) on consumers' Urge to Buy Impulsively (UBI) in a social commerce context. This …
The celebrity influencer: Delineating the effect of tourism-oriented short video marketing on international tourist conation
This quantitative deductive study explores the influence of celebrity social media influencer-
based short video marketing on tourist conation. The study also explores the intervening …
based short video marketing on tourist conation. The study also explores the intervening …
Impact of corporate social responsibility practices on consumer purchase intention of apparel products with mediating role of consumer-retailer love
Purpose Companies with corporate social responsibility (CSR) practices care about
customers, society, the environment and workers. This study aims to examine the impact of …
customers, society, the environment and workers. This study aims to examine the impact of …
The impact of social media exposure and online peer networks on green purchase behavior
Green purchase behavior has grown significantly to promote sustainable living and
minimize the environmental impacts of increasing consumption. There are limited research …
minimize the environmental impacts of increasing consumption. There are limited research …
Social Media Marketing and Its Influence on the Performance of Micro, Small, and Medium-Sized Tourism Enterprises: Mediation of Innovation Capabilities
The study aims to identify the determinants of social media marketing (SMM) and analyze its
influence on the performance of micro, small, and medium-sized tourism enterprises (MSMT …
influence on the performance of micro, small, and medium-sized tourism enterprises (MSMT …
Does Credibility Matter on TikTok: The Influence of Food Content Creator Types on Restaurants' Social Media Engagement and Purchasing Intentions
P Kumsawat, C Suttikun… - Journal of Global …, 2024 - Taylor & Francis
This study aimed to investigate how perceptions of TikTok content creators' credibility affect
customers' intentions to engage with restaurant-related TikTok content and purchasing …
customers' intentions to engage with restaurant-related TikTok content and purchasing …
Interactive Instagram Advertising as an Experiential Offering and Its Impact on Perceived Value of Fashion Brands
Instagram is widely used among fashion businesses to offer richer online shop**
experiences. Based upon Pine and Gilmore's experience economy 4E framework, this study …
experiences. Based upon Pine and Gilmore's experience economy 4E framework, this study …
Do You Love Me, or Do You Hate Me? Bad Communication's Effect on Low-Cost Airline Brand
This study examined the influence of brand personality on consumer–brand relationships,
specifically brand love (BL) and brand hate (BH), and their subsequent impact on purchase …
specifically brand love (BL) and brand hate (BH), and their subsequent impact on purchase …
Influencer Marketing Platforms' Effect on Light Meal Purchase Intention and Behavior
Given the heightened awareness of health and sustainable development in contemporary
society, light meals have become a popular dietary choice with considerable momentum …
society, light meals have become a popular dietary choice with considerable momentum …
[PDF][PDF] The impact of social media marketing efforts on buying intentions within the brewing sector.
Social Media Marketing Activities (SMMA) encompass several dimensions that enhance
brand engagement on social media platforms: Entertainment focuses on engaging users …
brand engagement on social media platforms: Entertainment focuses on engaging users …