Motives for Instagram use and topics of interest among young adults
YT Huang, SF Su - Future internet, 2018 - mdpi.com
Instagram is currently the most popular social media app among young people around the
world. More than 70% of people between the ages of 12 and 24 are Instagram users. The …
world. More than 70% of people between the ages of 12 and 24 are Instagram users. The …
[HTML][HTML] The influence of personality on learning outcomes and attitudes: The case of discussants in the classroom
This article covers an academic gap concerning the role of personality in the context of a
teaching methodology based on discussions in the classroom. Specifically, we analyse the …
teaching methodology based on discussions in the classroom. Specifically, we analyse the …
Expanding and reconceptualizing aberrant personality at work: Validity of five‐factor model aberrant personality tendencies to predict career outcomes
This study proposes and tests an alternative methodology to conceptualize and assess
aberrant personality tendencies at work beyond the dark triad. A sample of college alumni …
aberrant personality tendencies at work beyond the dark triad. A sample of college alumni …
Personality traits as predictors of shop** motivations and behaviors: a canonical correlation analysis
This study examines the relationship between Big Five personality traits with shop**
motivation variables consisting of compulsive and impulsive buying, hedonic and utilitarian …
motivation variables consisting of compulsive and impulsive buying, hedonic and utilitarian …
Personality traits as predictor of M-payment systems: a SEM-neural networks approach
Mobile phones have led to a great revolution of modern society, helpful for many businesses
to reorient their sales methods towards effective commercial formats. The m-payment, for …
to reorient their sales methods towards effective commercial formats. The m-payment, for …
Does Marketing Need Better Marketing? A Creative Approach to Understanding Student Perceptions of the Marketing Major.
CJ Cobb-Walgren, BK Pilling, HC Barksdale Jr - e-Journal of Business …, 2017 - ERIC
Marketing is often used to correct misperceptions and better align them with reality.
Ironically, the discipline of marketing itself currently faces a misalignment between negative …
Ironically, the discipline of marketing itself currently faces a misalignment between negative …
Relating personality (Big Five) to the core constructs of the Unified Theory of Acceptance and Use of Technology
The aim of this study was to enrich the Unified Theory of Acceptance and Use of Technology
with personality as defined by the Big Five model, and to examine the relationship of the five …
with personality as defined by the Big Five model, and to examine the relationship of the five …
Majors unleashed: unravelling students' personality profiles across academic disciplines
Abstract This study utilized Latent Profile Analysis to examine the correlation between
personality and academic major choice among 1825 Greek university students, using the …
personality and academic major choice among 1825 Greek university students, using the …
Undergraduate choice of major and major satisfaction: An expanded role for personality measures
A Pritchard, J Fudge, EC Crawford… - Journal of Marketing for …, 2018 - Taylor & Francis
Students' personality traits are among the most important determinants of students' choice of
major and their satisfaction with that major. A survey of 849 students at three public …
major and their satisfaction with that major. A survey of 849 students at three public …
Sales education for engineering students: What drives interest and choice?
JI Scott, F Beuk - Journal of Marketing Education, 2020 - journals.sagepub.com
Universities increasingly make their sales curriculum available for groups other than
dedicated sales students. This study investigates engineering students' drivers that predict …
dedicated sales students. This study investigates engineering students' drivers that predict …