In recent years, there has been an upsurge in the number of mini-games on mobile
commerce platforms. The emerging gamification phenomenon of e-commerce still requires …

The emergence of social media platforms as the main representatives of Web 3.0
applications significantly impacts the co-creation activities among enterprises, customers …

Businesses add gamification to their mobile shop** applications to increase customer
interaction and their continuance intention. It has been observed that, with gamification …

In an era marked by the expansion of the Internet economy and the intensification of
environmental concerns, the convergence of digital finance and green finance has emerged …

The Octalysis framework is a gamification framework used for the design and evaluation of
“human-focused” systems. Although several practitioners have applied it within their daily …

As gamification spreads to new areas, new applications are being developed and the
interest in evaluating gamified systems continues to grow. To date, however, no one has …

Purpose This study aims to explore the use of gamification elements by micro and small e-
tailers to enhance customer loyalty. Additionally, this research seeks to identify the most …

Purpose This study aims to examine the influence of gameful experience (GAMEX) on
customer brand engagement in the context of e-tailing. Drawing on the self-determination …

This study aims to explore the impact of implementing gamification on the Grab platform on
customer loyalty. The author attempts to link other factors that can influence customer loyalty …

This study investigates gamification's impact on purchase intention, continuance use
intention, and perceived value in Indonesian e-commerce, focusing on Shopee Cocoki …