The effects of internal firm barriers on the export behavior of small firms in a free trade environment

AJ Campbell - Journal of small business Management, 1996 - search.proquest.com
Firms in a Free Trade Environment Page 1 The Effects of Internal Firm Barriers on the Export
Behavior of Small Firms in a Free Trade Environment I Evidence from NAFTA by Alexandra 1 …

[BUKU][B] Internationales Direktmarketing: Grundlagen, Best Practice, Marketingfakten

M Krafft, J Hesse, K Knappik, K Peters, D Rinas - 2015 - books.google.com
Sehr geehrte Leserinnen und Leser, unsere Welt rückt immer enger zusammen. Dort, wo
früher teilweise unüberwind bare Grenzen Volkswirtschaften voneinander trennten …

The use of international direct marketing by small businesses in Canada, Mexico, and the United States. A comparative analysis

LD Spiller, AJ Campbell - Journal of Direct Marketing, 1994 - Wiley Online Library
With the advent of the North American Free Trade Agreement (NAFTA), small businesses in
Canada, Mexico, and the United States are in a position to increase their export activities …

Grenzenloses Direktmarketing? Bestandsaufnahme, Trends und Ausblick

J Hesse, M Krafft, K Peters - Internationales Direktmarketing: Grundlagen …, 2005 - Springer
Überblick Der Beitrag definiert erstmalig die Ausprägungen des internationalen
Direktmarketing: von der grenzübergreifenden Aktivität bis zur Kampagne für Kunden …

Strategies for penetrating the japanese market: A comparison of traditional and direct marketing distribution channels

LA Petrison, M Ariga, P Wang - Journal of Direct Marketing, 1994 - Elsevier
Although a number of foreign companies have succeeded in establishing themselves and
becoming profitable in the Japanese market, many others have found that success has been …

Direct marketing in UK retailing: rhetoric and reality

G Shields, J Reynolds - Journal of Direct Marketing, 1996 - Wiley Online Library
In recent years a number of commentators, taking note of facilitating developments in
customer information systems, have predicted a movement toward retail direct marketing in …

The promotion and development of small and medium enterprises: an investigation of the effectiveness of assistance programmes and the participation of SMEs in the …

PL Magagula - 2002 - mro.massey.ac.nz
Abstract Small and Medium Enterprises (SMEs) are increasingly occupying a prominent
position in the policy agendas of both developed and develo** countries, owing to the …

Challenges and pitfalls for direct mail across borders: The European example

P Desmet, D Xardel - Journal of Direct Marketing, 1996 - journals.sagepub.com
Mail order companies continue their development in Europe, often operating simultaneously
in different countries. Both globalization efforts and liberalization from public monopolies can …

[PDF][PDF] The China-New Zealand Free Trade Agreement: Strategic implications for the New Zealand wine industry's market entry into China

R Ma - 2006 - researchbank.ac.nz
Driven by trade liberalisation, globalisation has been regarded as a predominant feature of
world economy in the past fifty years. It has increased the interdependencies amongst world …

Looking through the Marketing Lens: My Journey so Far…

V Kumar - Review of Marketing Research: Special Issue …, 2011 - emerald.com
Over the past 25 years as a marketing academic, I have been fortunate to have collaborated
with various researchers and firms and have contributed to the advancement of the …