This research aimed to assess the impact of green packaging and green advertising on
competitive advantage and business performance of manufacturing Small and Medium …

This research paper investigates the impact of marketing strategy on business performance
with special reference to the selected SMEs in Oluyole local government area Ibadan …

Currently, one of the main concerns of startup companies is the sales of their products. Sales
reduction is an issue that managers in startup companies are struggling with. The aim is to …

The study examined the effect of brand packaging positioning strategy on customers'
behavioural intentions in the context of repeat purchase towards food and beverage brands …

Introduction: The purpose of this study is to determine the impact of brand image on the
firm's profit. There are different dimensions of brand image that can affect the ultimate …

The purpose of this study was to investigate the influence of product, price, promotion and
place of marketing on organizational project enterprise performance: a case of Safaricom …

This study focused on product packaging and consumer buying behaviour of selected
beverage products in Anambra State. Specifically, the study aimed to determine the extent to …

The study focused on examining the effect of Marketing Strategies on Sales Performance of
Manufacturing Firms in Uganda with specific focus on Tembo steels Uganda Limited as area …

The study investigated the relationship between price competitiveness and sales
performance of food and beverage exporting Small and Medium Enterprises (SMEs) firms …

Attractive product packaging has succeeded in generating substantial sales turnover for
many organizations. This paper, therefore investigate the impact of packaging on sales …