In 2008, the behavioral economist Richard Thaler and the legal scholar Cass Sunstein
published a book in which they advocated a novel approach to public policy based on the …

Dynamic pricing enables a firm to increase revenue by better matching supply with demand,
responding to shifting demand patterns, and achieving customer segmentation. In the last 20 …

I started this project some 10 years back; Professor Paul Green assisted me in the early
phase of this work. During the last 5 years or so, there have been several interesting …

Consumer research has documented dozens of instances in which the introduction of an
“irrelevant” third option affects preferences between the remaining two. In nearly all such …

The compromise effect denotes the finding that brands gain share when they become the
intermediate rather than extreme option in a choice set. Despite the robustness and …

Consumer behavior research involves various areas: psychology, marketing, sociology,
economics and engineering. This paper presents an agent-based model (ABM) of consumer …

The behavioral literature provides ample evidence that consumer preferences are partly
driven by the context provided by the set of alternatives. Three important context effects are …

The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and
practice of pricing across industries, environments, and methodologies. The Handbook …

Cognitive models of decision making aim to explain the process underlying observed
choices. Here, we test a sequential sampling model of decision making, multialternative …

We identify gaps and propose several directions for future research in preference
measurement. We structure our argument around a framework that views preference …