This work offers a multidisciplinary perspective on the Metaverse, focusing on its potential
implications for consumer behavior. We begin by proposing a conceptualization of the …

In a crowded social media marketplace, restaurants often try to stand out by showcasing
elaborate “Instagrammable” foods. Using an image classification machine learning …

Influencer marketing has become big business. But while influencers have the potential to
spread marketing messages and drive purchase, some posts get lots of engagement and …

The major aim of this research is to examine the concept of conviction in internet business, e-
word of mouth and usage of social media and what are the relationships between them and …

Influencer marketing is a popular strategy to connect with consumers. However, influencers'
use of overly high-arousal language in promoting products (eg,“it's totally AMAZING!”) has …

The modern consumption environment has significantly expanded opportunities for
consumer empowerment, yet such empowerment hinges on specific conditions and …

In today's online world, the beliefs of people are shaped by aggregated opinions: the
elicited, quantified and summarized judgements of many strangers. Ratings guide …

Facial emojis have increasingly permeated electronic word of mouth (eWOM), but the
persuasive consequences of this phenomenon remain unclear. Drawing on emotions as …

Purpose Anchored on social trust theory, social identity theory and signalling theory, this
study investigates the process of how consumers respond to online retailers' corporate …

When sharing information and opinions about products, services, and experiences,
communicators often use either past or present tense (eg,“That restaurant was great” or …