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[HTML][HTML] Managerial response strategies to eWOM: A framework and research agenda for webcare
AI Lopes, N Dens, P De Pelsmacker, EC Malthouse - Tourism Management, 2023 - Elsevier
Managers increasingly address client feedback online, a practice known as webcare. Based
on a systematic literature review on webcare, we provide a framework that aims to identify …
on a systematic literature review on webcare, we provide a framework that aims to identify …
Hospitality and tourism online review research: A systematic analysis and heuristic-systematic model
With tremendous growth and potential of online consumer reviews, online reviews of
hospitality and tourism are now playing a significant role in consumer attitude and buying …
hospitality and tourism are now playing a significant role in consumer attitude and buying …
Marketing strategies on social media platforms
AT Rosário, JC Dias - International Journal of E-Business Research …, 2023 - igi-global.com
Business dynamics are also found in the digital economy, forcing the development of new
business models to achieve strategic marketing excellence. It was verified that half of the …
business models to achieve strategic marketing excellence. It was verified that half of the …
The effect of social media on firm performance
This study provides a new perspective on the effect of social media use in SMEs. The
purpose of this paper is to investigate the influence of social media on firm performance with …
purpose of this paper is to investigate the influence of social media on firm performance with …
Effects of online reviews, trust, and picture-superiority on intention to purchase restaurant services
CW Park, I Sutherland, SK Lee - Journal of Hospitality and Tourism …, 2021 - Elsevier
With increased online activities associated with the purchase of restaurant services, online
reviews have become important among potential customers due to the advantages in …
reviews have become important among potential customers due to the advantages in …
Tourism demand forecasting using tourist-generated online review data
This study aims to forecast international tourist arrivals to Hong Kong from seven English-
speaking countries. A new direction in tourism demand modeling and forecasting is …
speaking countries. A new direction in tourism demand modeling and forecasting is …
Electronic word of mouth and hotel performance: A meta-analysis
This study synthesizes existing empirical results about the relationship between electronic
word of mouth (eWOM) and hotel performance via meta-analysis. Based on estimates from …
word of mouth (eWOM) and hotel performance via meta-analysis. Based on estimates from …
[کتاب][B] Tourist Experiences: Insights from Psychology
C Ryan, XN Zhang - 2024 - books.google.com
This book explores the application of psychological theories to tourist behaviour and
experiences. It traces the evolution of those theories and how they have changed in …
experiences. It traces the evolution of those theories and how they have changed in …
Being active in online communications: Firm responsiveness and customer engagement behaviour
J Sheng - Journal of Interactive Marketing, 2019 - journals.sagepub.com
This research investigates the behavioral effects of firms' online activeness in influencing
customer engagement in word-of-mouth communications. Using a large-scale field dataset …
customer engagement in word-of-mouth communications. Using a large-scale field dataset …
The financial impact of online customer reviews in the restaurant industry: A moderating effect of brand equity
The salient impact of electronic Word-of-Mouth (eWOM) on firm performance has been
widely noticed by scholars and practitioners. While eWOM serves as an important source of …
widely noticed by scholars and practitioners. While eWOM serves as an important source of …