[HTML][HTML] Managerial response strategies to eWOM: A framework and research agenda for webcare

AI Lopes, N Dens, P De Pelsmacker, EC Malthouse - Tourism Management, 2023‏ - Elsevier
Managers increasingly address client feedback online, a practice known as webcare. Based
on a systematic literature review on webcare, we provide a framework that aims to identify …

Hospitality and tourism online review research: A systematic analysis and heuristic-systematic model

S Hlee, H Lee, C Koo - Sustainability, 2018‏ - mdpi.com
With tremendous growth and potential of online consumer reviews, online reviews of
hospitality and tourism are now playing a significant role in consumer attitude and buying …

Marketing strategies on social media platforms

AT Rosário, JC Dias - International Journal of E-Business Research …, 2023‏ - igi-global.com
Business dynamics are also found in the digital economy, forcing the development of new
business models to achieve strategic marketing excellence. It was verified that half of the …

The effect of social media on firm performance

R Tajvidi, A Karami - Computers in Human Behavior, 2021‏ - Elsevier
This study provides a new perspective on the effect of social media use in SMEs. The
purpose of this paper is to investigate the influence of social media on firm performance with …

Effects of online reviews, trust, and picture-superiority on intention to purchase restaurant services

CW Park, I Sutherland, SK Lee - Journal of Hospitality and Tourism …, 2021‏ - Elsevier
With increased online activities associated with the purchase of restaurant services, online
reviews have become important among potential customers due to the advantages in …

Tourism demand forecasting using tourist-generated online review data

M Hu, H Li, H Song, X Li, R Law - Tourism management, 2022‏ - Elsevier
This study aims to forecast international tourist arrivals to Hong Kong from seven English-
speaking countries. A new direction in tourism demand modeling and forecasting is …

Electronic word of mouth and hotel performance: A meta-analysis

Y Yang, S Park, X Hu - Tourism management, 2018‏ - Elsevier
This study synthesizes existing empirical results about the relationship between electronic
word of mouth (eWOM) and hotel performance via meta-analysis. Based on estimates from …

[کتاب][B] Tourist Experiences: Insights from Psychology

C Ryan, XN Zhang - 2024‏ - books.google.com
This book explores the application of psychological theories to tourist behaviour and
experiences. It traces the evolution of those theories and how they have changed in …

Being active in online communications: Firm responsiveness and customer engagement behaviour

J Sheng - Journal of Interactive Marketing, 2019‏ - journals.sagepub.com
This research investigates the behavioral effects of firms' online activeness in influencing
customer engagement in word-of-mouth communications. Using a large-scale field dataset …

The financial impact of online customer reviews in the restaurant industry: A moderating effect of brand equity

Y Wang, J Kim, J Kim - International Journal of Hospitality Management, 2021‏ - Elsevier
The salient impact of electronic Word-of-Mouth (eWOM) on firm performance has been
widely noticed by scholars and practitioners. While eWOM serves as an important source of …