In East Asian culture, where sex is a sensitive subject, many women still have a high
recognition threshold when it comes to sexual harassment, as well as a high tolerance for it …

The role of men in fighting gender inequality is a controversial issue. Literature has shown
that advantaged group members can promote social change but also perpetuate status quo …

Integrating a social identity approach with theorizing about selective incivility as modern
discrimination, we examine how identification—with an organization, with one's gender, and …

Heteronormative dating scripts involve expectations for women and men to enact different
behaviours in romantic contexts with one another, such as men paying on dates and making …

Subversive humor has historically been considered a way of protesting, raising awareness,
and seeking change. However, to date, no known empirical research has explored the …

The present study sought to examine the role of sexual identity and exposure to stereotypes
of feminism on women's self-identification as a feminist, endorsement of feminist attitudes …

Citizens in modern democracies have a continuously expanding set of tools at their disposal
through which they seek to exercise influence on politics, including digital modes of …

Purpose The purpose of this paper is to examine the consumer response to brands offering
gendered product differentiation (ie products “for her” or “for him”). Design/methodology …

Feminist identity is a powerful predictor of engagement in gender-based activism. Men's
feminist identification is complicated by the uniquely gendered stereotypes attributed to …

Background Research on traditional gender beliefs has highlighted their psychological
impact and social implications for women. The purpose of this study was twofold. First, we …