This study examines how the interaction between emoji (emotional vs semantic) and social
media content (aesthetic experience vs promotion) influences consumer engagement in …

The focus on the negative side of technology has become a prominent factor in the
understanding of the interactions between humans and technology. However, there is a …

Emoji use, despite being pervasive in digital communication, is often dependent on
individual characteristics (eg, gender, age, personality), relational dimensions (eg, intimacy …

Brands are increasingly using emoji in their computer‐mediated communication (CMC).
However, research on how consumers perceive such use, and the determinants of those …

This project explores the impacts of emojis on students' impressions when used in a course
welcome email. We adopt a 4× 3 factorial design to determine how different emojis (ie,,,) …

Very few studies have examined if emoji play a role in first-time interactions and whether
their use conveys information about relationship initiation intentions. In two experimental …

In today's marketplace, consumers encounter a multitude of advertisements incorporating
emojis. This research undertook two complementary studies to assess how individuals …

In computer-mediated communication, small graphical icons (emojis) can be used to
compensate for the lack of nonverbal cues such as facial expressions or hand gestures …

This paper examines how textisms, defined as cues that facilitate interaction in text-dominant
communication (eg, emojis), as a type of immediacy cue, may increase perceived …

Research has shown that emoji can determine how interlocutors who use emoji are
perceived (eg, warmer) and can help complement written communication (eg, clarify the …