Learner's motivation difficulties are recognized as a problem in diverse educational
scenarios, reaching up to university degrees. Among other techniques that are often applied …

This research aims to evaluate the effectiveness of gamification platforms as a strategy for
the engagement of students from the 8th year of elementary school in Brazil. We chose two …

Gamification has become a popular technique in marketing. Many companies believe that
gamification can potentially increase the engagement, awareness and loyalty of consumers …

Gamification is increasingly used as an essential part of today's services, software and
systems to engage and motivate users, as well as to spark further behaviors. A core …

The main aim of gamification, ie the implementation of game design elements in real-world
contexts for non-gaming purposes, is to foster human motivation and performance in regard …

Gamification has drawn the attention of academics, practitioners and business professionals
in domains as diverse as education, information studies, human–computer interaction, and …

Engaging users is a priority for designers of products and services of every kind. The need to
understand users' experiences has motivated a focus on user engagement across computer …

Gamification experiences further growth in our society with broad practical implications of
game design elements in applications, activities, and services. In our study, we focus on one …

Two parallel phenomena are gaining attention in human–computer interaction research:
gamification and crowdsourcing. Because crowdsourcing's success depends on a mass of …

Gamification is the use of game design elements in non-game contexts to encourage a
desired type of behavior. In recent years gamification systems have been applied in …