The role of social media in the political involvement of millennials | Emerald Insight Books and
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Elections are among the most critical events in a national calendar. During elections,
candidates increasingly use social media platforms to engage voters. Using the 2016 US …

We focus on political marketing and conduct a systematic literature review of journal articles
exploring political marketing on social media. The systematic literature review delineates the …

Since the beginning of this decade, there has seen an exponential growth in number of
internet users using social media, especially Twitter for sharing their views on various topics …

The dynamic features of the 2015 presidential elections in Nigeria in which the opposition
party candidate unseated the incumbent for the first time with little or no rigorous, expensive …

Twitter sentiment analysis is quick and inexpensive way for real-time election monitoring
and modern day election predictions. Recent research relies on explicit mining of public …

This study seeks to reveal the corporate discourses used by a newly-introduced brand to
ensure brand awareness and legitimacy from its initial launch until its eventual departure …

This study proposes a quantitative method to assess the pertinence of political language on
national issues, addressing the complexity of analyzing political discourse and its relevance …

Purpose: The present research aims to describe the impact of social media marketing (SMM)
on voting intention (VI) and the mediating effect of electronic word-of-mouth (eWOM) …

Social networks' ability to disseminate content to millions of users with just one click has
made them a major playground for political marketing. Campaigners seek to identify a small …