One hundred and five articles on social media in hospitality and tourism during 2004–2014
were identified from three databases and seven journals. Seven dimensions were used for …

Over the last two decades, service organisations have embraced total quality management
(TQM) as an effective management tool to improve their service quality. They have begun to …

The webrooming purchase process (ie searching for information online and then buying the
product offline) is the most extended cross‐channel shop** behaviour. With the aim of …

Recent press reports and complaints by hoteliers have called into question the credibility of
travel-related user-generated content (UGC). Yet our understanding of the role of credibility …

Purpose–The present study aims to examine how business-to-business (B2B) marketers
can influence content creation in social media. Social media tools are becoming an …

In recent years, much has been said about online consumer-generated feedback. Concern
typically emerges regarding consumer decision-making as well as the preservation of an …

Online group buying (OGB) has recently captured the attention of academic researchers.
Because of the lack of an integrated perspective of external variables in the technology …

The on-line social networks or social media facilitated the interactions and the information
sharing between the Internet users. The marketers aware of the importance of the word of …

Celebrity has become common in many fields of endeavour and is increasingly manifested
in the emerging form of self-mediated microcelebrity or social media Influencer. One regular …

ABSTRACT User Generated Content (UGC) is a rapidly emerging growth engine of many
Internet businesses and an important component of the new knowledge society. However …