Today, data generation is exploding, and the function of marketing is becoming more
sophisticated and personalized. Companies seek to gain a deeper understanding of their …

Purpose Due to today's volatile business environment companies have started to establish a
better understanding of the total risk/benefit-balance concerning manufacturing location …

How do companies decide where to locate their manufacturing? This study uses insights
from manufacturing company executives collected by means of in-depth interviews with 50 …

Purpose This paper aims to investigate the strategic consequences of manufacturing
location decisions, with a focus on understanding the link between collocating …

The aim of this paper is to analyze and classify research that has been conducted on
manufacturing reshoring, ie, the decision to bring back to the home country production …

Since the mid-20th century, offshoring of manufacturing facilities has gained significant
popularity because of the opportunity for cost reduction. However, there is evidence that …

Objective: The purpose of this article is to evaluate the adequacy of the present theoretical
knowledge relating to divestments and de-internationalization in the context of explaining …

The manufacturing sector is considered to be a cornerstone in the global economy through
its influence on areas such as mining and construction in upstream and warehousing and …

The recent phenomenon known as re-shoring, has gained momentum among developed
countries. It is also evident that the new generation of technologies such as Additive …

На сегодняшний день маркетинг бренда напрямую связан с детальным изучением
больших данных, создаваемых потребителем при осуществлении им выбора …