Visual analytics supports humans in generating knowledge from large and often complex
datasets. Evidence is collected, collated and cross-linked with our existing knowledge. In the …

In information visualization, evaluation plays a crucial role during the development of a new
visualization technique. In recent years, eye tracking has become one means to analyze …

In this research, we investigate if and how more photos than a single headshot can heighten
the level of information provided by persona profiles. We conduct eye-tracking experiments …

Intercultural business interaction has received limited scholarly attention in business-to-
business (B2B) marketing research, with language and culture particularly being largely …

Although the importance of landmarks for human navigation and for orientation is well
accepted, most of today's navigation systems hardly incorporate any landmark information or …

We investigate whether additional photos beyond a single headshot makes a persona
profile more informative without confusing the end user. We conduct an eye-tracking …

Abstract For decades, L1-to-L2 rhetorical transfer has been researched as a meaningful
topic for foreign language writing development and pedagogy. Recent studies have begun …

This research explores the value of personas for supporting professional advertisers to
design adverts for social media. We test if a personified user group (PUG), when provided to …

Time course analysis of eye movements during free exploration of real-world scenes often
reveals an increase in fixation durations together with a decrease in saccade amplitudes …

Predicting user confusion can help improve information presentation on websites, mobile
apps, and virtual reality interfaces. One promising information source for such prediction is …