Digital marketing communication, that is, communication through digital or electronic media
among businesses and consumers, is growing rapidly, especially during the COVID-19 era …

This paper examines how users of anthropomorphised artificially intelligent (AI) agents,
which possess capabilities to mimic humanlike behaviour, relate psychologically to such …

Artificial intelligence (AI) helps companies offer important benefits to consumers, such as
health monitoring with wearable devices, advice with recommender systems, peace of mind …

Marketing scholars increasingly use web scra** and application programming interfaces
(APIs) to collect data from the internet. Yet, despite the widespread use of such web data, the …

We review different streams of social science literature on privacy with the goal of
understanding consumer privacy decision making and deriving implications for policy. We …

Despite firms' continued interest in using influencers to reach their target consumers,
academic and practical insights are limited on what levers an influencer can use to enhance …

Although creativity is often considered a key success factor in advertising, the marketing
literature lacks a systematic empirical account of when and how advertising creativity works …

Augmented reality (AR) technology has generated enormous industry investment and buzz,
with the food and beverage sector quickly embracing this technology in an effort to enhance …

Purpose This study develops and validates a scale to measure social media influencers'
intimate self-disclosure (SMIs' ISD), by accessing consumer perceptions of the intimacy …

Smartphones have made it nearly effortless to share images of branded experiences. This
research classifies social media brand imagery and studies user response. Aside from …