Purpose In this era of technological advancement, the capabilities of devices and
telecommunications have changed the pattern of media consumption among consumers …

This study attempts to understand the factors affecting usage intention, actual use,
satisfaction, perceived trust, and commitment to over-the-top (OTT) platforms. A research …

Purpose The main objective of this research is to analyze the dynamics of academic
research on digital entrepreneurship and innovation, unveiling the main research trends …

Abstract Social commerce (s-commerce), which emphasizes the predominance of
customers, has become an important tool of company social marketing and provides new …

The video streaming over-the-top (OTT) services, provided by both domestic and
international companies such as Amazon Prime and Netflix, have created a significant …

The quest for content differentiation and audience engagement is paramount in the
competitive landscape of Video-on-Demand (VOD) platforms. The paper proposes a system …

Purpose The study aims to examine the influence of Unified Theory of Acceptance and Use
of Technology (UTAUT) and anthropomorphic design cues in determining the level of …

Purpose The study follows platform theory (PT) and information processing theory (IPT) to
understand the determinants of customer engagement (CE) on an over-the-top (OTT) …

The integration of metaverse technology with digital collections of cultural heritage (DCCH)
presents a novel paradigm for museum economics and consumer engagement. Despite the …

This study examines how different user experience (UX) dimensions (cognitive, affective,
sensorial, behavioural) affect user stickiness and loyalty on Over-the-Top (OTT) platforms …