Having a grasp on what appeals to consumers and how consumers are making purchasing
decisions is essential to the success of any organization that thrives by offering a product or …

With globalization and immigration trends accelerating, today's entrepreneurial milieu is
replete with culturally diverse, sometimes opposing, expectations and norms that affect …

This exploratory study appraises the limitations and process of African food/restaurant
enclave ventures by examining issues around immigrants' economic empowerment and …

The dynamic development in the field of Diaspora and Transnational entrepreneurship
reveals a wide range of challenges and perspectives. These intensely tense up …

This chapter aims to advance a structure for understanding the dimensions in
ethnic/diaspora entrepreneurship growth and development. Factors influencing the effective …

This thesis aims to investigate the factors that constitute authentic ethnic advertisements and
to highlight consumers' perceptions of authentic ethnic advertisements. There is currently no …

Prior studies have revealed that recent Asian and Hispanic immigrant entrepreneurs have
made significant contributions to social change in the United States. Although African …

The increasing diversity of Britain's ethnic population suggests that organisations need to
pay closer attention to the needs of potential target markets of ethnic minorities in order to …

Objectives: This paper focuses on the specific business development activities pursued by
Polish Ethnic Minority Entrepreneurs (EMEs) in Glasgow at later stages of their business …

This article advances a structure for understanding the factors, eg capital, strategies, culture,
and opportunity structure, affecting the embeddedness of ethnic entrepreneurship growth …