Real networks exhibit heterogeneous nature with nodes playing far different roles in
structure and function. To identify vital nodes is thus very significant, allowing us to control …

Although there has been unprecedented attention to inoculation theory in recent years, the
potential of this research has yet to be reached. Inoculation theory explains how immunity to …

Brains contain networks of interconnected neurons and so knowing the network architecture
is essential for understanding brain function. We therefore mapped the synaptic-resolution …

Social media websites have created valuable opportunities for electronic word of mouth
(eWOM) conversations. People are now able to discuss products and services of brands …

Over the past 15 years, digital media platforms have revolutionized marketing, offering new
ways to reach, inform, engage, sell to, learn about, and provide service to customers. As a …

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …

Models for the processes by which ideas and influence propagate through a social network
have been studied in a number of domains, including the diffusion of medical and …

As more and more marketers incorporate social media as an integral part of the promotional
mix, rigorous investigation of the determinants that impact consumers' engagement in …

Given a water distribution network, where should we place sensors toquickly detect
contaminants? Or, which blogs should we read to avoid missing important stories?. These …

Influence Maximization (IM), which selects a set of k users (called seed set) from a social
network to maximize the expected number of influenced users (called influence spread), is a …