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A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity
Virtual reality (VR) is receiving increasing interest from marketers as this technology
provides significant opportunities for enhancing consumer engagement and responses …
provides significant opportunities for enhancing consumer engagement and responses …
Product placement in mass media: a review and bibliometric analysis
This article provides a comprehensive and systematic review of the product placement
literature in order to map the thematic development of product placement research, help …
literature in order to map the thematic development of product placement research, help …
Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response
While sponsorship disclosure is proposed as a remedy for covert marketing, ie, tactics such
that the persuasive nature of the communication is not clear to consumers, little is known …
that the persuasive nature of the communication is not clear to consumers, little is known …
Employees as influencers: measuring employee brand equity in a social media age
Purpose The practice of frontline employees articulating their brand voice and posting work-
related content on social media has emerged; however, employee brand equity (EBE) …
related content on social media has emerged; however, employee brand equity (EBE) …
The impact of K-beauty social media influencers, sponsorship, and product exposure on consumer acceptance of new products
L Wang, JH Lee - Fashion and Textiles, 2021 - Springer
This research identified the different ways in which K-beauty social media influencers (SMIs)
impact consumers' tendencies to accept new products by closely investigating their …
impact consumers' tendencies to accept new products by closely investigating their …
[LLIBRE][B] Persuasive advertising: Evidence-based principles
J Armstrong - 2010 - books.google.com
Written by a leading authority, this book is a comprehensive and definitive guide to
advertising that incorporates a vast amount of research and expert opinion. It draws upon …
advertising that incorporates a vast amount of research and expert opinion. It draws upon …
Product placement in video games: The effect of brand familiarity and repetition on consumers' memory
Product placement in video games is gaining momentum as a means to target audiences in
an indirect and engaging way. This study uses a 2 (high repetition vs low repetition)× 2 (high …
an indirect and engaging way. This study uses a 2 (high repetition vs low repetition)× 2 (high …
[LLIBRE][B] The psychology of entertainment media: Blurring the lines between entertainment and persuasion
LJ Shrum - 2003 - books.google.com
The Psychology of Entertainment Media provides a cutting-edge look at how entertainment
media affects its viewers, both in intended and unintended ways, and the psychological …
media affects its viewers, both in intended and unintended ways, and the psychological …
Embedded advertising on television: Disclosure, deception, and free speech rights
RM Cain - Journal of Public Policy & Marketing, 2011 - journals.sagepub.com
In 2008, the Federal Communications Commission (FCC) initiated a docket to determine
whether existing television sponsorship regulations needed to be revised to address …
whether existing television sponsorship regulations needed to be revised to address …
How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content
The spread of branded entertainment video online relies on the consumer's referral
decision, an initial decision to share the video. This study investigates how brand …
decision, an initial decision to share the video. This study investigates how brand …