Click-through rate prediction in online advertising: A literature review
Y Yang, P Zhai - Information Processing & Management, 2022 - Elsevier
Predicting the probability that a user will click on a specific advertisement has been a
prevalent issue in online advertising, attracting much research attention in the past decades …
prevalent issue in online advertising, attracting much research attention in the past decades …
Towards open-world recommendation with knowledge augmentation from large language models
Recommender system plays a vital role in various online services. However, its insulated
nature of training and deploying separately within a specific closed domain limits its access …
nature of training and deploying separately within a specific closed domain limits its access …
How can recommender systems benefit from large language models: A survey
With the rapid development of online services and web applications, recommender systems
(RS) have become increasingly indispensable for mitigating information overload and …
(RS) have become increasingly indispensable for mitigating information overload and …
Counterfactual learning on graphs: A survey
Graph-structured data are pervasive in the real-world such as social networks, molecular
graphs and transaction networks. Graph neural networks (GNNs) have achieved great …
graphs and transaction networks. Graph neural networks (GNNs) have achieved great …
FinalMLP: an enhanced two-stream MLP model for CTR prediction
Click-through rate (CTR) prediction is one of the fundamental tasks in online advertising and
recommendation. Multi-layer perceptron (MLP) serves as a core component in many deep …
recommendation. Multi-layer perceptron (MLP) serves as a core component in many deep …
Bars: Towards open benchmarking for recommender systems
The past two decades have witnessed the rapid development of personalized
recommendation techniques. Despite the significant progress made in both research and …
recommendation techniques. Despite the significant progress made in both research and …
Map: A model-agnostic pretraining framework for click-through rate prediction
With the widespread application of online advertising systems, click-through rate (CTR)
prediction has received more and more attention and research. The most prominent features …
prediction has received more and more attention and research. The most prominent features …
Macro graph neural networks for online billion-scale recommender systems
Predicting Click-Through Rate (CTR) in billion-scale recommender systems poses a long-
standing challenge for Graph Neural Networks (GNNs) due to the overwhelming …
standing challenge for Graph Neural Networks (GNNs) due to the overwhelming …
Cl4ctr: A contrastive learning framework for ctr prediction
Many Click-Through Rate (CTR) prediction works focused on designing advanced
architectures to model complex feature interactions but neglected the importance of feature …
architectures to model complex feature interactions but neglected the importance of feature …
Ads recommendation in a collapsed and entangled world
We present Tencent's ads recommendation system and examine the challenges and
practices of learning appropriate recommendation representations. Our study begins by …
practices of learning appropriate recommendation representations. Our study begins by …