Click-through rate prediction in online advertising: A literature review

Y Yang, P Zhai - Information Processing & Management, 2022 - Elsevier
Predicting the probability that a user will click on a specific advertisement has been a
prevalent issue in online advertising, attracting much research attention in the past decades …

Towards open-world recommendation with knowledge augmentation from large language models

Y **, W Liu, J Lin, X Cai, H Zhu, J Zhu, B Chen… - Proceedings of the 18th …, 2024 - dl.acm.org
Recommender system plays a vital role in various online services. However, its insulated
nature of training and deploying separately within a specific closed domain limits its access …

How can recommender systems benefit from large language models: A survey

J Lin, X Dai, Y **, W Liu, B Chen, H Zhang… - ACM Transactions on …, 2023 - dl.acm.org
With the rapid development of online services and web applications, recommender systems
(RS) have become increasingly indispensable for mitigating information overload and …

Counterfactual learning on graphs: A survey

Z Guo, Z Wu, T **ao, C Aggarwal, H Liu… - Machine Intelligence …, 2025 - Springer
Graph-structured data are pervasive in the real-world such as social networks, molecular
graphs and transaction networks. Graph neural networks (GNNs) have achieved great …

FinalMLP: an enhanced two-stream MLP model for CTR prediction

K Mao, J Zhu, L Su, G Cai, Y Li, Z Dong - Proceedings of the AAAI …, 2023 - ojs.aaai.org
Click-through rate (CTR) prediction is one of the fundamental tasks in online advertising and
recommendation. Multi-layer perceptron (MLP) serves as a core component in many deep …

Bars: Towards open benchmarking for recommender systems

J Zhu, Q Dai, L Su, R Ma, J Liu, G Cai, X **ao… - Proceedings of the 45th …, 2022 - dl.acm.org
The past two decades have witnessed the rapid development of personalized
recommendation techniques. Despite the significant progress made in both research and …

Map: A model-agnostic pretraining framework for click-through rate prediction

J Lin, Y Qu, W Guo, X Dai, R Tang, Y Yu… - Proceedings of the 29th …, 2023 - dl.acm.org
With the widespread application of online advertising systems, click-through rate (CTR)
prediction has received more and more attention and research. The most prominent features …

Macro graph neural networks for online billion-scale recommender systems

H Chen, Y Bei, Q Shen, Y Xu, S Zhou… - Proceedings of the …, 2024 - dl.acm.org
Predicting Click-Through Rate (CTR) in billion-scale recommender systems poses a long-
standing challenge for Graph Neural Networks (GNNs) due to the overwhelming …

Cl4ctr: A contrastive learning framework for ctr prediction

F Wang, Y Wang, D Li, H Gu, T Lu, P Zhang… - Proceedings of the …, 2023 - dl.acm.org
Many Click-Through Rate (CTR) prediction works focused on designing advanced
architectures to model complex feature interactions but neglected the importance of feature …

Ads recommendation in a collapsed and entangled world

J Pan, W Xue, X Wang, H Yu, X Liu, S Quan… - Proceedings of the 30th …, 2024 - dl.acm.org
We present Tencent's ads recommendation system and examine the challenges and
practices of learning appropriate recommendation representations. Our study begins by …