Owing to environmental pollution and care for natural resources, the notion of sustainable
consumption has gained significant research attention. However, studies on sustainable …

Social media have progressed drastically in building successful consumer engagement both
in brand building and sustainable consumption. This paper is a review of the articles …

The role of social media in promoting sustainable attitudes is currently understudied.
Underpinned by social learning theory, this study unveils the effect of social media usage …

While consumers often intend to shop more sustainably, food shop** decision-making is
complex, involving a decision-making process that is shaped by factors occurring outside of …

Purpose Growing evidence asserts that individuals are inclined to buy impulsively in the
social commerce environment due to interactive elements. However, extant literature does …

Purpose This study aims to examine the direct and indirect effects of electronic word of
mouth (eWOM) on mindful consumption behaviour (MCB) in a sustainable clothing purchase …

The growing adoption of social media has transformed consumption patterns. Mounting
evidence asserts the unnecessary spending as one of the key drivers to influence climate …

Motivated by the increasing media coverage of environmental disasters and growing
evidence of humans' detrimental impacts on the natural environment, the key aim of this …

Purpose The young members of Generation Z, who are hyperconnected and addicted to
social media, are thought to be particularly sensitive to environmental and social concerns …

While there is growing adoption of social media by environmental stakeholders, whether
and how social media green communities affect netizens' pro-environmental behavior is …